Minnesota in the News - Intl
Print This Page
Minnesota Features in International News Publications
International publications, both travel trade and consumer media, regularly feature items about travel in Minnesota. We intend to share some of the mentions with you on this page. Here you will find articles from publications in our focused markets: Canada, France, Germany, Japan Nordic countries and the UK, as well as the occasional mention from other markets that show an increasing interest in what Minnesota has to offer.
Canadian Market - the largest of our international markets
Canadian Traveller JUL2008 p72: America Yours To Discover Minnesota overview, featuring what’s new, top attractions, sample events , hidden gems and fast facts. This full page feature has an ad equivalency value of US$6,005.
Canadian Traveller MAY2008 p54: A Strong Loonie Nickelodeon Universe. The half page feature has an ad equivalency value of US$2,775.
Canadian Traveller is distributed to 20,000 travel professionals across Canada. With regular features on U.S. destinations, the July publication is always branded the America Yours to Discover edition.
nwatch.com 31MAR2008 Mighty Canadian Tourist, Dollars Sought Northern MN promotions initiative. This online promotional piece has an unknown circulation value.
UK Market - the largest overseas market for Explore Minnesota Tourism
Chat Magazine JUN2008 Your Holiday: Minneapolis
Chat is a weekly, national women’s magazine with a circulation of 530,000 and readership of 1.2 million. It features a travel piece in each issue. The ad rate equivalency for the 1.5 page article above is US$35,000.
Independent 05JUL2008 p19: Super Shopper… Mall of America
The Independent boasts a circulation of 234,000 throughout the UK, with a readership of 733,000. The paper’s Traveller Section is published Saturdays. Average personal income is US$75,000. The ad rate equivalency for the one page article above is US$26,000.
German Market - the second largest European market to Minnesota
America Journal is a bi-monthly magazine targeted at travelers from the German speaking countries (Germany, Austria & Switzerland) who are, by definition, actively considering a U.S. journey. It has a circulation of 41,000 and readership of 200,000.
America JournalMAR-APR2008 Fluss Ohne Grenzen (River Without Borders) This piece covers the Mississippi River from the headwaters through Minnesota, with mentions of commerce and wildlife, and the communities of Bemidji, Little Falls, Minneapolis, Saint Paul, Red Wing, Wabasha, and along Lake Pepin to Winona. The ad rate equivalency for the nine page article is US$56,700 ($6,300/page).
America JournalJAN-FEB2008 Puls der Seen (Pulse of the Great Lakes) A 30 page article encompassing the Great Lakes States, includes a four page section on Minnesota, featuring Duluth, Moorhead, Minneapolis, Saint Paul, Mall of America and Neu Ulm, and two page wrap-up of the region.
The ad rate equivalency for the four page portion is US$25,200 ($6,300/page).
America JournalNOV-DEC2007 Wohnen auf den Mississippi (Living on the Mississippi) This 1/2 page article on the Covington Inn, Saint Paul, has an ad rate equivalency of US$3,200.
Japanese Market - the largest Asian market to Minnesota, and second largest overseas market
NWA World Traveler SEP-OCT2008 Wonderful Minnesota! This article features Minnesota at-large, with a greater focus on the Twin Cities and Mall of America. The Japanese-language inflight magazine will be seen by approximately 450,000 passengers on NWA flights between Japan and the U.S. during its two month run. The ad rate equivalency value is $10,666.
Nikkei Shimbun 08APR2008 Art Stroll References “Great Ukiyo-e Masters”, a collection at the Minneapolis Institute of Arts, and the city’s extensive arts offerings. Nikkei Shimbun is Japan’s only national paper, and the world’s largest business and economic daily, with a circulation of over 3 million. The paper also covers science, technology, culture and Japanese social trends. The ad rate equivalency is US$8,340.
