Travel Trade Marketing
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The international target markets for Explore Minnesota Tourism are: Canada, Japan, the United Kingdom, Germany, Austria, Switzerland, and Scandinavia.
Explore Minnesota Tourism is an active partner in three multi-state marketing organizations, formed to promote to specific overseas markets. Resources are pooled to maximize impact. Mississippi River Country includes the 10 states along the Mississippi River. The primary target market is Japan.
Great Lakes of North America, including Indiana, Illinois, Michigan, Minnesota, Ohio, Pennsylvania and Wisconsin, works to develop international travel to the Great Lakes region. Primary target markets are Germany and the United Kingdom.
Rocky Mountain International, including South Dakota, Wyoming, Montana and Idaho, promotes travel to the region from Europe. Explore Minnesota Tourism is active in their Gateway Cities program because the Minneapolis/St. Paul International Airport serves as a convenient access point to the U.S.
Canadian Marketing
With the increasing strength of the Canadian dollar, Canadian travel to the U.S. is on the rise, and Minnesota is working to attract these visitors. Explore Minnesota Tourism is a member of the Ontario Motor Coach Association and attends the annual fall Marketplace.
In addition, marketing efforts include cooperative exhibits at the Addison Travel Shows in Winnipeg, and we will maintain membership in the Canadian Visit USA Committee.
Contact: Chris Van Meter
651-297-2121, 800-657-3600
chris.vanmeter@state.mn.us
European Marketing
Through its multi-state partnerships, Explore Minnesota Tourism will take advantage of marketing opportunities provided by the in-country representation firms in Europe, including familiarization tours, cooperative tour operator marketing campaigns and regional sales guides. Explore Minnesota Tourism will organize Minnesota sales missions to European target markets in 2007.
A Minnesota travel brochure is available for United Kingdom markets, and a German language brochure on Minnesota is published as a supplement to a German language consumer travel magazine America Journal. Explore Minnesota Tourism will maintain memberships in the United Kingdom and Norway Visit USA committees.
Contact: Paul Sherburne
651-296-4863, 800-657-3600
paul.sherburne@state.mn.us
Asian Marketing
As the Japanese market continues to rebound, Explore Minnesota Tourism will focus efforts on enhancing Minnesota’s market share. The state is also represented through the Mississippi River Country partnership in Japan.
Contact: Paul Sherburne
651-296-4863, 800-657-3600
paul.sherburne@state.mn.us
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