Summer 2008 Advertising Campaign
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2008 Explore Minnesota Advertising Schedule
Explore Minnesota Tourism will continue and expand the “My Favorite Minnesota” advertising theme for promoting Minnesota travel and tourism opportunities to consumers. Advertising tactics
- Spring/Summer Explorer Newspaper distributed in Star Tribune Wednesday, March 19
- Magazine advertising running in March - May issues with small space ads in 24 publications primarily for generating consumer inquiry leads
- Radio advertising through the Minnesota Broadcasters Association in greater Minnesota with several 3 week flights promoting summer events and travel opportunities
- TV advertising scheduled late March - August (some breaks) in the Twin Cities, Eau Claire/La Crosse, Milwaukee, Fargo/Grand Forks, Sioux Falls, Des Moines, Cedar Rapids, Winnipeg, Thunder Bay, and in Greater Minnesota through the Minnesota Broadcasters Association in April and June.
- Direct Mail to 350,000 Midwest consumers in early April promoting summer travel
- Geo-targeted (Upper Midwest) banner and video advertising on accuweather.com, away.com, outside.com, gorp.com and through advertising.com ad network
- Paid search advertising campaigns on Google, Yahoo and MSN
- Banners and web content with links to exploreminnesota.com ongoing on regional media websites including: Minneapolis Star Tribune, St Paul Pioneer Press (twincities.com), KARE-11, WCCO-TV, Minnesota Public Radio, Fargo Forum, Grand Forks Herald, Sioux Falls Argus Leader, Des Moines Register, Cedar Rapids Gazette, La Crosse Tribune, Eau Claire Leader Telegram, Winnipeg Free Press, and Thunder Bay Chronicle Journal
- Online lead generation programs with travelinformation.com, 24/7vacations.com and Vacationfun.com
- E-mail ad campaign through e-ROI to 900,000 geo-targeted consumers; primarily promoting the Summer of Fun promotion
Marketing Partnerships and Promotions
- Summer of Fun Sweepstakes: Major promotion advertised on TV, radio, direct mail, and online. Grand prize a 2 year lease for a Toyota Prius . Other prizes provided Arctic Cat, Golf Galaxy, Eric’s Bike& Board and MN tourism packages. Dairy Queen also a major partner. April 7-June 16
- Hook, Lund, and Sinker: Fishing promotion through a partnership with Minnesota State Lottery and Fox Sport Net - North. Major prize a Lund fishing boat, and second prizes 5 MN fishing packages April 22-May 29.
Posted: March 27th, 2008
