The Council is focusing on four areas critical to the development and growth of Minnesota tourism:

• Tourism Awareness: Share the impact of tourism with your legislators, county commissioners, mayor and the media.
• Marketing: We are constantly improving our website and our marketing. Currently we are focusing on the database redesign and new markets such as meetings and conventions and amateur sports .
• Funding: The Council is looking to diversify and grow tourism funding. We are being severely outspent by many of our competitors. In these difficult times, it will be important to position our industry in terms of jobs, contributions to state revenue, and economic growth.
• Partnerships such as the marketing of State Parks and Trails with the DNR, allow us to increase tourism’s impact.

In addition, we work on program development and public policy issues at both the state and federal level.

Tourism businesses and organizations have a tremendous opportunity to ensure the continued growth and excellence of Minnesota’s tourism industry. Every effort is important.

Tourism and the Economy