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Advertising and direct marketing are used to build the “Explore Minnesota” brand. Expenditures are balanced between creating awareness of Minnesota as a travel destination, getting Minnesota into a traveler’s consideration set, and generating consumer inquiries for travel information. Explore Minnesota Tourism develops seasonal advertising campaigns in conjunction with its advertising agency, Colle+McVoy.
Explore Minnesota Tourism advertising primarily directs consumers to Minnesota travel and tourism opportunities on exploreminnesota.com, with a secondary goal of creating general awareness of Minnesota as a travel destination. The “More to Explore” campaign launched in 2011 is continuing with TV advertising, new radio spots created with the More to Explore jingle and updated print and electronic creative utilizing iconic graphics depicting various activities for each letter of MORE.
Explore Minnesota Tourism Winter advertising campaign primarily directs consumers to Minnesota travel and tourism opportunities on exploreminnesota.com. The creative continues with the “More to Explore” advertising theme with a refinement of the look.
As our society ages and there is an increasing need for access by our senior community and others with disabilities, portions of the Americans with Disabilities Act were developed or updated to address this issue. Many of the new sections directly affect places of lodging. New language has been developed on reservation requirements, pool lift requirements, Other Power-Driven Mobility Devices and revised language regarding service animals. The attached material provides information on topics related to places of lodging. For additional information or assistance, please contact the Minnesota State Council on Disability at www.disability.state.mn.us or contact me directly at margot.imdieke@state.mn.us or 800.945.8913 toll free or 651.361.7800(v/tdd).
2012 Tourism Conference Presentations
SmallBusiness Primer 2010
Reservations Made by Places of Lodging
Highlights of Specific ADA Revisions for Lodging
Other Information
Minnesota's miles of bike trails are a cyclist's dream. Many paved bike trails are along former railroad beds, offering secluded, scenic biking. Several are part of the Minnesota State Trail System. Those who dig the challenge of spinning over rugged hillsides will find a bounty of mountain bike trails. Bikers can also connect to great communities and attractions on some of Minnesota's finest road routes. However, you like to ride; Minnesota has a riding opportunity for you.
To assist communities and businesses in attracting this market segment, the following materials have been created.
Explore Minnesota Tourism * 1-888-868-7476 * local: 1-651-296-5029 * explore@state.mn.us
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