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Canada Par Pricing

Canada Par Pricing Extended Beyond Accommodations

Just after Labor Day, Explore Minnesota Tourism launched a Canada Par Pricing discount program for our visitors from Manitoba, Ontario and other provinces. Currently we have hotels and resorts around the state offering discounts, with validity through year-end or well into 2010. Based on the difference in exchange rate, the discounting creates a 1:1 purchasing power for Canadians. Some properties have offered a discount as high as 15%, and some have already opted to extend the discount through year’s end.

But it doesn’t stop there. We’d like to extend such discounting for our Canadian visitors to the attractions, retail, services and dining sector as well. Such discounts will be featured on our consumer Web site: www.ExploreMinnesota.com, and promoted to the travel industry and Canadian media. The Canadian Automobile Association (CAA) also wishes to promote it to their membership, which includes four million members across the country.

The great thing about this offer is its specific and targeted audience. To avail of a discount, the customer must present one of the following:
- Canadian Passport
- Driver’s license issued by a Canadian province
- CAA membership card.

If you would like to participate in this effort with no marketing expense  simply  complete the form below for inclusion in the program. Examples of possible discounts, application and conditions follow the form. And it’s not too late for hotels to get on board the program also. Again, we welcome the following Minnesota businesses to participate:
- accommodations
- attractions
- dining
- retail
- services
Join others around the state who recognize the contribution Canadian tourists make to the Minnesota economy!

Note: Discount offerings submitted by Sep 30, 2009 may be featured in a special Shop Minnesota promotion in all Winnipeg area CAA branches during the month of October. Hurry with your submission to be included in this additional, FREE marketing message.


Canada Par Pricing Submission


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Discount examples: 10%,15% or other financial incentive (e.g. “buy-one-get-one”, “buy second item at 50% off”, “$2 off admission price”)Application examples: “all goods and services”, “all regular-priced merchandise”, “all sale and clearance merchandise”, ”all meals”, or specific meal(s), etc.
Validity: Through December 31, 2009 (or other date)
Examples of Conditions: “valid daily”, “not valid Nov. 27, 2009″, “mention ‘Canada’ for discount”, ”promo code: 001345″ etc.


Explore Minnesota Tourism Par Pricing for Canadians
Program Dates: September 8 – November 30, 2009
Promotional means: www.ExploreMinnesota.com/CanadaParPricing
Eligibility: Canadian travelers who present valid passport or other identification upon check-in that reflects Canada residency.

Program Overview:
For the past four months, the Loonie (Canadian dollar) has traded 7-15 percent below the U.S. dollar. The most recent trend is on the higher side, meaning CD$1.00 converts to between 90 and 95 cents U.S. Enhance your business by providing Par Pricing off your existing rate structure, which means giving an average 5-10% discount to Canadians off an existing rate tier.
Despite the soured global economy, Canadians continue to flock across the border to shop, relax and enjoy arts and sports throughout Minnesota, especially from Manitoba and Western Ontario. Welcome Canadian guests and boost visitation with Par Pricing at statewide lodging.

Properties are still being accepted to this program. For more information, and to sign up for this free marketing effort, click here.