“We definitely use print travel brochures to plan our trips.”

That was the strong message Explore Minnesota Tourism got from consumers in a series of focus groups. Travelers said they use both print materials and online resources to get information about destinations.

Often, they go online only after getting ideas from travel brochures. Many commented that they found print ads a helpful resource in finding out about places to visit and places to stay.

Currently, we offer opportunities for print advertising in the
Minnesota Explorer Travel Newspaper and 2010 highway map.

All other print advertising opportunities are closed for the year. Missed this opportunity this year? Ask us about Web advertising to fill the gap until next year’s editions!