2010 Cooperative Advertising
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Explore Minnesota Tourism’s 2010 Cooperative Advertising Program will feature 1) An eight page insert in the March/April edition of Midwest Living 2) A behavioral targeted on-line lead generation program with Twincities.com/Pioneer Press and 3) An on-line promotion with 92.KRQS.com with options for on-air, streaming and e-mails. For details, space reservations and materials, contact the account executives of the respective media.
Contact: Lana Sloan, 651.757.1869, 800.657.3638, lana.sloan@state.mn.us
Note: Grant dollars may not be used for the cooperative advertising program.
MIDWEST LIVING MAR/APR COOPERATIVE ADV
Explore Minnesota’s eight page butterfly (open gate) cooperative insert features three pages of EMT advertorial and five pages of tourism industry advertising. Advertising is open to non-profit and private sector tourism organizations and businesses. The insert is targeted to seven states: MN ND SD WI IA IL MI with a circulation of 542,000. Reader’s Service and on-line service are included. Each of the pages from the in magazine coop section will be featured on Midwest Living magazine’s DestinationMidwestLiving.com. Full page: $10,875; 1/2 page: $5,500: 1/6 page $2,475 1/9 page: $1,975. All ads are advertorial. (If the number of ads is insufficient for 8 pages, the insert will be six pages.) Space and material close date: December 1, 2009 Contact: Kim Sommerfeldt, Midwest Living Account Manager, tel: (815) 363-1417 or kim.sommerfeldt@meredith.com
TWINCITIES.COM ON-LINE LEAD GENERATION COOP
The Twincities.com on-line lead generation program is geo and behavioral targeted through Yahoo! to travel minded individuals specific to one of three DMA zones. With Yahoo! BT you ads will appear only to users who are engaged with your specific audience. Upon to four coop ads will appear in an EMT banner with links to the advertiser’s website and a brochure order landing page. The three DMA zones (east, west and central upper midwest ) are illustrated on the Twincities.com PDF. There are five pricing levels ranging from $500 to $5,000 based upon number of impressions. For space reservations, materials and details contact: Paul Haga, tel: 651 767 8769 (cell) 612 518 4988 or phaga@twincities.com or Lori Grosslein tel: 651 228 5568 (cell) 651 271 6075 or lgrosslein@pioneerpress.com
Twincities.com – Twicities.comr2FY10
92KQRS.COM & KQRS COOPERATIVE ADVERTISING
The EMT 92kqrs.com cooperative program features an on-line promotion for 1) lodging properties and 2) cvb’s, chambers & tourism organizations. If you have pre-produced video featuring your property or destination, 92kqrs.com will showcase the video in a 300 x 250 cube :30 ad rotating through the website. Viewers can click on the video to register a getaway (providing by the lodging property) then link to the advertiser’s website to opt-in for further information. For destinations, the viewers simply click on the video to link to the advertiser’s website to opt-in for further information. Options including streaming video rotating in all dayparts, :10 second live traffic sponsorships and e-mail blasts to 75,000+. In July, 92kqrs.com had 256,148 unique visitors, 3,261,231 page views and 94,940 streaming sessions. For details, pricing, space and materials information, contact: Sarah Burt or Sally Moog, tel: 612 617-4044 or sarah.burt@citcomm.com or sally.moog@citcomm.com
Lodging – KQRS Lodging Properties
Destinations – KQRSCOOP2 – CVB’s Chambers,& Tourism
