Media Relations
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Explore Minnesota media relations personnel work actively with the Minnesota tourism industry to promote Minnesota as a travel destination. We target local, regional, national and international media in our efforts. We secured media coverage resulting in excess of $4 million in equivalent advertising value in 2007.
What Explore Minnesota Tourism offers:
- assistance in coordinating itineraries, including lodging, admissions and/or meals for reporters seeking to do stories about your area of the state
- potential distribution of your story ideas and news to media outlets
Who could benefit from this service: Minnesota tourism organizations and businesses
Qualifications: participating businesses and organizations must promote travel to and within Minnesota; acceptability of material determined on case-by-case basis
Cost: free
Contacts:
Chuck Lennon, 651.297.3291, 800.657.3638, chuck.lennon@state.mn.us
Curt (C.J.) Johnson, 651.297.3488, 800.657.3638, curt.Johnson@state.mn.us
Notes: new attractions and special ongoing events may also provide us with quality 3-5 minute video for potential use with media
Providing a reporter with a positive travel experience in Minnesota can only result in good coverage for you and your business!
Special opportunity: Explore Minnesota Travel Minutes
What Explore Minnesota Tourism offers: Through a partnership with the Minnesota News Network (MNN – a statewide radio network of approximately 80 radio stations), Explore Minnesota Tourism records “Explore Minnesota Travel Minutes” each weekday
To have your content considered as part of this promotion, send us your ideas for interesting and unique scripts promoting Minnesota travel
Due By: materials are due 60 days prior to air
Cost: free
Contact: Curt (C.J.) Johnson, 651.297.3488, 800.657.3638, curt.Johnson@state.mn.us
Notes: Copy must be 150 – 200 words on a single subject; you may submit (separately) more than one script for your area, but each must be on a different subject, event or destination
Submitting a script acknowledges your permission for Explore Minnesota Tourism to use and edit material. Include your contact information.
Governor’s Fishing Opener Media Event
The Governor’s Fishing Opener has been a tradition in Minnesota since 1948. The 2008 event will be held May 8-11 at Pequot Lakes and Breezy Point in the Brainerd Lakes area.
What Explore Minnesota Tourism offers: Explore Minnesota Tourism seeks host communities to co-sponsor the Minnesota Governor’s Fishing Opener each year. Your community can benefit from hosting this event.
- More than 125 media attend, giving the host community the equivalent of more than $600,000 in media exposure, and many reporters use information gathered at this event to produce articles and reports well into the future
- Increased lodging receipts during a potentially slow occupancy period
- Increased state official awareness of your community
- Enhanced community pride
Who could benefit from this service: non-profit tourism organizations, including convention and visitors bureaus and chambers; lodging properties
Qualifications: Communities, in partnership with lodging properties, may submit proposals
Due By: We will accept proposals to host the 2010 Governor’s Fishing Opener beginning in August, 2008. The deadline to submit proposals for 2010 will be October 1, 2008. Communities interested in submitting proposals are encouraged to contact Explore Minnesota Tourism when considering a proposal.
Cost: variable
Website: www.mngovernorsopener.com
Contact: Carol Altepeter, 218.828.2334, 888.629.6466, carol.altepeter@state.mn.us
Notes: Proposals for 2009 have already been received and announcement of the location will be at the 2008 event.
