New Minnesota Traveler Profiles Available
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Who’s traveling in Minnesota these days, where are they staying, and what are they up to?
Two new “Profile of Travelers in Minnesota” reports, one for the summer season and another for fall, are now available at www.industry.exploreminnesota.com/research, and are sure to be of interest to those in the state’s tourism industry. The reports are based on interviews with more than 2,500 travelers around the state conducted in 2005 and 2007. The research was done by Davidson-Peterson Associates for Explore Minnesota Tourism, the University of Minnesota Tourism Center, and the four regional tourism associations in the state.
Almost half of the summer travelers were Minnesota residents, followed by visitors from Wisconsin (6%), Iowa (6%), North Dakota (3%), Illinois (3%) and Canada (3%). The average summer stay was four nights, three nights in the fall. The average age of adult travelers was in the mid-40s, and almost two-thirds of summer visitors were traveling without children. Seven travelers in ten stayed in paid accommodations. Almost half cited the internet as one of their sources used for trip planning.
The two reports include details about traveler demographics, type of overnight accommodation used, traveler activities, and travel planning resources, and results are broken out by the state’s four tourism regions: Twin Cities Metro, Northeast, North Central/West and Southern Minnesota.
To see the full reports, go to www.industry.exploreminnesota.com or www.tourism.umn.edu
Posted: February 15th, 2008
