Is your listing on exploreminnesota.com all that it could be?
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There’s lots of advice on writing for the Web; but who has time to read it? Bottom line: people don’t read a Web site – they scan it. So, you have to grab reader’s attention!
Bearing this in mind, here are 10 tips to help you best use your real estate on exploreminnesota.com:
1. Be concise
2. Keep content current
3. Use keywords (think of the search terms under which you’d like a user to find you; don’t use words that will disappoint customers)
4. Use meaningful sub-headings (not “clever” ones)
5. Use bulleted and numbered lists
6. One idea per paragraph – keep paragraphs short! (users will skip over any additional ideas if they are not caught by the first few words in the paragraph)
7. Cut your word count in half (or less) than conventional writing
8. Don’t over use punctuation (one exclamation point makes the point and is professional)
9. Do not use “marketese” – overly hyped promotional writing (E.g. “hottest ever”)
10. Use photos, graphics and meaningful captions to add content
Resource: http://websitetips.com/webcontent
Posted: May 28th, 2008
