Advertising Flow Chart

Fall 2008 advertising campaign

Explore Minnesota Tourism’s  fall marketing campaign is up and running August through October  with TV, radio, and online advertising, targeting likely travelers in the Twin Cities, Greater Minnesota, “nearby” Upper Midwest markets and portions of Manitoba and Ontario.  A significant portion of the campaign is devoted to the fall sweepstakes promotion “Autumn of Adventure Giveaway”.

Autumn of Adventure Giveaway
Promotional sweepstakes on exploreminnesota.com running August 4-September 30 featuring a grand prize of a two year lease for a Ford Escape Hybrid and several weekly prizes including an ATV, Mountain Bikes, travel packages.  Partners are Luther Auto Group, Dairy Queen, Arctic Cat, Golf Galaxy, Erik’s Bike Shop, Craguns Resort, Blue Ribbon Sports, and the Minnesota Zoo.

TV
Television advertising is scheduled August 4-24, featuring :15 second “bookend” ads from the  My Favorite Minnesota campaign. A :30 second spot promoting the Autumn of Adventure Giveaway is also mixed in to the ad rotation. TV markets include Mpls/St Paul, Des Moines, Cedar Rapids, Fargo, Grand Forks, Sioux Falls, La Crosse, Eau Claire, Milwaukee and Winnipeg/Thunder Bay.

EMT is once again sponsoring WCCO-TV/Ch 4 Fall Color Forecast again September 15 – October 23 on 6pm and 10pm news.  Also includes a photo contest with trip giveaway.

Radio
Radio advertising on stations throughout MN as part of Minnesota Broadcasters Association partnership will air in two flights utilizing :30 second spots.  An ad promoting the Autumn of Adventure Giveaway airs August 25-September 14.

Newspaper
A 1/6th page ad is running in the Sunday August 17 in Pioneer Press “Go Guide” promoting the Fall Explorer.

Direct Mail
120,000 mailed week of August 18 promoting fall travel, scenic drives and the Autumn of Fun Getaway. The Fall Explorer Newspaper section and a Scenic Byways Guide are the fulfillment pieces.

Online Advertising

Paid search engine advertising is running on google.com, yahoo.com and msn.com with key tourism related words as well as fall seasonal terms.

Banner ad campaign promoting Autumn of Adventure Giveaway, running August 25- September 30 through online networks targeted to Upper Midwest states.

Content box banner ads with multiple links to exploreminnesota.com including a link to the Fall Color Report, appear on MPR.org, Twincities.com, In-Forum.com, Grandforkshearld.com, Lacrossetribune.com Leadertelegram.com (Eau Claire), Chroniclejournal.com (Thunder Bay), Winnipegfreepress.com and Desmoinesregister.com

An e-mail blast  promoting the Autumn of Adventure Getaway dropping early September to 550,000 Midwest consumers

Ongoing partnerships with startribune.com and kare11.com continue, containing Explore Minnesota content for seasonal fall travel.