Explore Minnesota Launches Major New Partnership Promotion
Print This Post
Explore Minnesota Tourism is about to embark on the largest and most sustained partnership promotional effort in our history. Beginning early next month, we will launch the “Seasons of Fun Giveaway” that will generate nearly $900,000 in new promotional value to support the Explore Minnesota brand.
We will be partnering with several Minnesota businesses to drive inquiries, increase on line and industry traffic, and expand the promotion of travel to the state. Prizes include: hybrid automobiles, ATV’s and snowmobiles, mountain bikes, golf equipment, attraction tickets, gift cards, and destination getaways.
The Luther Auto Group, Dairy Queen, Arctic Cat, Erik’s Bikes & Boards and Golf Galaxy are just some of the well know Minnesota companies that are partnering with us on this promotion. They are lending media support, in-store promotion, and prizes throughout the duration of this three season promotion.
The first seasonal promotion - “Summer of Fun” - begins April 7 and runs through June 30. Media tactics include television, radio, print advertising, direct mail, video banner ads, electronic marketing, e-mail blasts to consumers, brochure distribution and in-store promotions. Prizes will be awarded weekly, with the “Summer of Fun” grand prize - a two year lease on a Toyota Pruis Hybrid automobile, courtesy of Luther Auto Group. A Ford Escape Hybrid is slated as the fall grand prize.
“Explore Minnesota Tourism is encouraged to increase partnerships and match to increase exposure and promotion of the Explore Minnesota brand,” says Director John Edman. “While we are able to generate nearly $5 million in match each year, this is by far the most exciting marketing partnership promotion we have ever done.”
The “Summer of Fun” promotion will be followed by an “Autumn of Fun” promotion in August & September and a “Winter of Fun” promotion in January & February 2009. All tactics will drive consumers to www.ExploreMinnesota.com to register. Stay tuned as more details on this exciting promotion are announced throughout the year.
Posted: March 27th, 2008
