EMT Express - May 7, 2008
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Welcome to EMT Express, providing bi-weekly news and tips for the people who market Minnesota tourism.
- National Tourism Week
- Canadian Coop Advertising
- St. Paul Pioneer Press/TwinCities.com Coop Advertising
- Get the Word Out!
- 2009 Partnership Grant Program Changes
- Electronic Marketing Tip
- Greening Your Property for the RNC & Beyond
- Minnesota Homegrown Cookbook Showcases Local Fare
- Agritourism Opportunity
National Tourism Week
Join hundreds of cities, states and businesses nationwide in the annual salute to travel and tourism in America, during National Tourism Week, May 10-18, 2008. National Tourism Week is organized by the Travel Industry Association (TIA) as a collective effort to promote the power of travel through awareness efforts in communities nationwide. The goal is to enhance the country’s economy, security and perception, and recognize the cultural and social benefits created by travel and tourism.
Resources for your National Tourism Week efforts include: “Minnesota Tourism and the Economy” a brochure outlining the economic impact of leisure and hospitality in Minnesota at the county level. To order brochures, contact Jan Edstrom at jan.edstrom@state.mn.us or download a .pdf of this brochure at http://www.mntourism.org.
TIA has created a first-of-its-kind, interactive Web site that details the economic power of travel. PowerofTravel.org presents all of the available economic impact data on travel in an easy-to-navigate format that enables the user to see the benefits of travel from the international level down to individual congressional districts.
Please use these resources to help Minnesota’s leaders understand that travel is a vital economic engine that powers job creation and growth. Our industry is one of America’s largest exports and is one of the largest employers in every state and congressional district–it is among the top 10 industries in 49 of the 50 United States. Travel and related services account for one out of every eight non-farm U.S. jobs, $1.6 trillion in economic activity or nearly three percent of U.S. gross domestic product (GDP).
Canadian Coop Advertising
The Chronicle Journal - Thunder Bay is offering the Minnesota tourism industry special rates for the Explore Minnesota Tourism cooperative advertising section in the Tuesday and Thursday editions beginning the third Tuesday of May for 12 weeks. Ad rates begin at $100 CN per week. Contact Mike Cornell - mcornell@chroniclejournal.com or 807/343-6266 for details and ad space reservations.
St. Paul Pioneer Press/TwinCities.com Coop Advertising
The e-mail newsletter, Travel Deals, reaches 15,000+ opt-in subscribers. Coop advertisers receive a special rate of $140 per advertiser with a minimum of six advertisers. Each e-mail blast has an Explore Minnesota Tourism banner. Contact: Valerie Jones - vjones@pioneerpress.com or call 651/228-5327 for details and space reservations.
Get the Word Out!
Looking for a cost-effective way to get your news out? If you’re in the Minneapolis Saint Paul metropolitan area, freepressagent.com will display your press release for free for a week.
2009 Partnership Grant Program Changes
Explore Minnesota Tourism is soliciting feedback on proposed changes to the 2009 Partnership Grant guidelines and the Innovative Marketing Grant guidelines. For a list of the suggested changes go to: industry.exploreminnesota.com/grants/partnership-grants/. Minnesota tourism industry will have the opportunity to make comments until Monday, May 19, 2008. Responses will be compiled and presented to the Tourism Council for final approval. Comments should be directed to Gayle Junnila, 651/296-5205 or gayle.junnila@state.mn.us.
Greening Your Property for the RNC & Beyond
Tuesday, May 13, 2008: Crowne Plaza St. Paul Riverfront, St. Paul
GreenGatherings group (Ramsey County, City of St. Paul, Minnesota Pollution Control Agency, and the Environmental Protection Agency Region 5) is partnering with Hospitality Minnesota (Minnesota Restaurant, Lodging and Resort & Campground Associations) to put on a green hotel/restaurant workshop on Tuesday, May 13th at the Crown Plaza Hotel in St. Paul. The workshop will feature local and national speakers and provide practical, interactive sessions on “greening” businesses in the hotel/restaurant sector.
For more information, Contact Ashley Folsom, Education & Events Manager, Minnesota’s Restaurant, Lodging and Resort & Campground Associations at
651/778-2400.
Minnesota Homegrown Cookbook Showcases Local Fare
The spotlight shines on Minnesota cuisine in the latest Renewing the Countryside book release: “The Minnesota Homegrown Cookbook,” now available through the RTC online store and at bookstores throughout Minnesota. This vibrant coffee-table quality book celebrates Minnesota’s dedication to fresh and locally grown ingredients with 100 recipes from 38 of the state’s outstanding chefs and restaurants committed to farm fresh, organic and sustainable cookery.
Agritourism Opportunity
Renewing the Countryside has launched a two-month process with diverse participants from around the state to move agritourism forward in Minnesota. The goal is to identify resources and information that can support a grassroots movement. Participants include farmers, academics, green tourism, nonprofits, business owners, entrepreneurs, Native farmers and more. This is an addition to agritourism efforts already happening in the state to strengthen an inclusive agritourism community that can help strengthen and support efforts here in our home state.
For more information please contact Deborah McLaren, cell 651/983-9880 or e-mail Deborah@rtcinfo.org
If you’ve received this newsletter from a friend and wish to subscribe yourself please subscribe at EMT Express Subscriptions.
If you have an article you wish to submit for consideration, please contact:
Colleen Tollefson,
651/297-2635, 800/657-3637.
Posted: May 7th, 2008
