industry.exploreminnesota.com » Surveys http://industry.exploreminnesota.com for the people who market Minnesota tourism Wed, 18 Nov 2009 22:21:46 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Summary Results: Minnesota Tourism Business – Summer 2009 http://industry.exploreminnesota.com/summary-results-minnesota-tourism-business-%e2%80%93-summer-2009/ http://industry.exploreminnesota.com/summary-results-minnesota-tourism-business-%e2%80%93-summer-2009/#comments Mon, 21 Sep 2009 17:04:08 +0000 Pat Simmons http://industry.exploreminnesota.com/?p=3962 Summary of 2009 Business Survey

]]> http://industry.exploreminnesota.com/summary-results-minnesota-tourism-business-%e2%80%93-summer-2009/feed/ 0 Summary Results: Minnesota Tourism Business – Pre-summer 2009 http://industry.exploreminnesota.com/summary-results-minnesota-tourism-business-pre-summer-2009/ http://industry.exploreminnesota.com/summary-results-minnesota-tourism-business-pre-summer-2009/#comments Wed, 27 May 2009 19:49:31 +0000 Pete Dian http://industry.exploreminnesota.com/?p=2142 Summary of Pre-summer 2009 Business Survey

]]> http://industry.exploreminnesota.com/summary-results-minnesota-tourism-business-pre-summer-2009/feed/ 0 Summer 2008 Minnesota Tourism Business Survey http://industry.exploreminnesota.com/summer-2008-minnesota-tourism-business-survey/ http://industry.exploreminnesota.com/summer-2008-minnesota-tourism-business-survey/#comments Tue, 09 Sep 2008 20:14:20 +0000 Pat Simmons http://industry.exploreminnesota.com/?p=939 summary-of-summer-2008-business-survey1

]]> http://industry.exploreminnesota.com/summer-2008-minnesota-tourism-business-survey/feed/ 0 Explore Minnesota Publications Research http://industry.exploreminnesota.com/explore-minnesota-publications-research/ http://industry.exploreminnesota.com/explore-minnesota-publications-research/#comments Thu, 10 Jul 2008 19:43:18 +0000 Pete Dian http://industry.exploreminnesota.com/?p=861 Explore Minnesota Publications Research

]]> http://industry.exploreminnesota.com/explore-minnesota-publications-research/feed/ 0 Web site user research report http://industry.exploreminnesota.com/web-site-user-research-report/ http://industry.exploreminnesota.com/web-site-user-research-report/#comments Fri, 18 Apr 2008 14:58:46 +0000 Michele Peters http://industry.exploreminnesota.com/web-site-user-research-report/ Explore Minnesota Tourism recently conducted user research on exploreminnesota.com. This research found:

Home page - some good feedback; some things to consider

  • good: clearly labeled photography; potential improvement: links to more info
  • good: events listed on home page; potential improvement: actual calendar on home page
  • potential improvement: replace current photo display with user-controlled rotating photos
  • potential improvement: more actual content on the home page, which links directly to more info
  • potential improvement: highlight deals more clearly on home page
  • potential improvement: redesign of My Favorite Minnesota icon (users don’t get it)
  • potential improvement: redesign FMAs so they don’t appear to be advertising

Navigation – good: drop down menus with simple terminology

Content

  • potential improvement: Maps with regional breakdowns recommended – major cities and attractions should be tied to mapping
  • potential improvement: list most popular destinations near top of search results (as opposed to random or alphabetical results)
  • potential improvement: ways for users to integrate points of interest into trips
  • potential improvement: more photography on listings
  • potential improvement: streamlined “advanced search” (too many options for users)
  • potential improvement: increase text size; change to standard color (black); avoid colored background
  • Keep terminology simple

My Favorite Minnesota

  • biographies are important to users to tell them who is making recommendations

The full report is attached as a .pdf   Web site user research report 

]]> http://industry.exploreminnesota.com/web-site-user-research-report/feed/ 0 2007 Assessment of EMT http://industry.exploreminnesota.com/2007-assessment-of-emt/ http://industry.exploreminnesota.com/2007-assessment-of-emt/#comments Tue, 19 Feb 2008 16:19:08 +0000 Pete Dian http://www.emt.travel/2007-assessment-of-emt/ Assessment of EMT ‘07

]]> http://industry.exploreminnesota.com/2007-assessment-of-emt/feed/ 0 Regional Positioning Analysis – Full Report http://industry.exploreminnesota.com/regional-positioning-analysis-full-report/ http://industry.exploreminnesota.com/regional-positioning-analysis-full-report/#comments Tue, 19 Feb 2008 16:14:20 +0000 Pete Dian http://www.emt.travel/regional-positioning-analysis-full-report/ Regional Positioning Analysis

]]> http://industry.exploreminnesota.com/regional-positioning-analysis-full-report/feed/ 0 Tourism Regions – Consumer-based Study, 2007 http://industry.exploreminnesota.com/tourism-regions-consumer-based-study-2007/ http://industry.exploreminnesota.com/tourism-regions-consumer-based-study-2007/#comments Fri, 15 Feb 2008 23:17:03 +0000 Pat Simmons http://www.emt.travel/tourism-regions-consumer-based-study-2007/ Based on consumer feedback to state tourism regions of Minnesota and other states. Findings led to formation of a task force to consider alternatives to Minnesota’s four tourism regions and numerous sub-regions.

Summary of Consumer Perceptions of Tourism Regions

Regional Positioning Analysis – Full Report

]]> http://industry.exploreminnesota.com/tourism-regions-consumer-based-study-2007/feed/ 0 Travel Green – Summary of Minnesota Industry Interest http://industry.exploreminnesota.com/travel-green-summary-of-minnesota-industry-interest/ http://industry.exploreminnesota.com/travel-green-summary-of-minnesota-industry-interest/#comments Mon, 11 Feb 2008 14:54:35 +0000 Pat Simmons http://www.emt.travel/travel-green-summary-of-minnesota-industry-interest/ Travel Green – Summary of Minnesota Industry Interest

]]> http://industry.exploreminnesota.com/travel-green-summary-of-minnesota-industry-interest/feed/ 0 Travel Green – Summary of Minnesota Consumer Interest http://industry.exploreminnesota.com/travel-green-summary-of-minnesota-consumer-interest/ http://industry.exploreminnesota.com/travel-green-summary-of-minnesota-consumer-interest/#comments Mon, 11 Feb 2008 14:53:37 +0000 Pat Simmons http://www.emt.travel/travel-green-summary-of-minnesota-consumer-interest/ Travel Green – Summary of Minnesota Consumer Interest

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