News of and results from tourism-related surveys
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Surveys
Web site user research report
Explore Minnesota Tourism recently conducted consumer research on exploreminnesota.com.
Posted: April 18th, 2008
Tourism Regions - Consumer-based Study, 2007
Two reports covering consumer feedback to state tourism regions of Minnesota and other states.
Posted: February 15th, 2008
Consumer Perceptions of Minnesota’s Tourism Regions - Summary
Minnesota recently contracted with Strategic Marketing & Research, Inc. (SMARI) for a consumer-based “regional positioning study”, looking at whether Minnesota’s regional configuration, names, etc. work for consumers. An over-reaching question was whether consumers prefer having tourism regions over not having tourism regions.
Minnesota has been divided into the same four tourism regions for more than two [...]
Posted: February 7th, 2008
Website Evaluation Research, November 2006
Results of a consumer-based evaluation of exploreminnesota.com and four other state travel websites. The study explored the type of information consumers desire, the degree to which travel website offerings match those desires, the usability of sites, and organization or functionality issues which present barriers to user-friendliness and/or overall value of sites
Website Evaluation Research, November 2006
Posted: July 19th, 2007
