industry.exploreminnesota.com » Ad Schedule

Explore Minnesota Tourism Fall 2009 Ad campaign

Bob Erler — Fri, 04 Sep 2009 19:34:43 +0000

Explore Minnesota Tourism’s a fall marketing campaign runs August through October with TV, radio, direct mail and online advertising, targeting likely travelers in the Twin Cities, Greater Minnesota, “nearby” Upper Midwest markets and portions of Manitoba and Ontario.

Television

TV advertising is running on Fox Sports Net – North (FSN) on Twins games through September and on Brewers games in Wisconsin on key series in September, featuring :15 second “bookend” ads from the My Favorite Minnesota campaign and our two new 30 second TV spots.

EMT is also sponsoring the new National Park Documentary series by Ken Burns on Twin Cities Public Television.

Radio

Radio advertising on stations throughout MN as part of Minnesota Broadcasters Association partnership will air one flight utilizing: 30 second spot to promote fall color along both sides of the St Croix and Mississippi River in cooperation with Travel Wisconsin, August 24-September 13.

Direct Mail

350,000 mailing planned for week of August 24 promoting fall travel, with the Fall Explorer Newspaper section the primary fulfillment piece.

Digital Advertising

Paid search engine advertising is running on google.com, yahoo.com and msn.com with key tourism related words as well as fall seasonal terms.

Content box banner ads with multiple links to exploreminnesota.com appear on MPR.org, Twincities.com

Banner ads promoting fall tourism are running the month of September in City Pages weekly events e-newsletter.

Online advertising on startribune.com includes 2 solo travel e-mails and banner ads and a 15 second pre-roll video on the home page news video.

Ongoing partnerships with kare11.com and wcco.com continue, containing Explore Minnesota content for seasonal fall travel.

Summer 2009 Ad campaign

Bob Erler — Tue, 31 Mar 2009 16:23:06 +0000

Explore Minnesota Tourism advertising campaign continues to direct consumers to Minnesota travel and tourism opportunities on exploreminnesota.com. New for 2009 are a major Travel Package Sweepstakes and two 30 second TV ads.

Download advertising schedule

Advertising tactics

Print

Spring/Summer Explorer Newspaper distributed in Star Tribune Sunday, March 22
Magazine and newspaper insert advertising running in March – May issues with small space ads in several publications primarily for consumer inquiry generation leads

Radio

Radio advertising through the Minnesota Broadcasters Association in greater Minnesota with several 3 week flights promoting summer events and travel opportunities
Radio sponsorship messages on Minnesota Public Radio on The Current and News programming

TV

Two new 30 second TV spots will air along with a rotation of 15 second “My Favorite MN” spots
TV advertising scheduled late March – September (some breaks) in the Twin Cities, Eau Claire/La Crosse, Milwaukee, Fargo/Grand Forks, Sioux Falls, Des Moines, Cedar Rapids Winnipeg and Thunder Bay, and in Greater Minnesota through the Minnesota Broadcasters Association in April and June. Also includes buys on Fox Sports Net North broadcasts of Minnesota Twins and Milwaukee Brewers games.

Direct Mail

Direct Mail to 325,000 Midwest consumers in Mid-April promoting summer travel, offering a Spring/Summer Explorer newspaper and Minnesota Highway Map.

Digital

Paid search advertising campaigns on Google, Yahoo and MSN
Banners and web content with links to exploreminnesota.com ongoing on regional media websites including: Minneapolis Star Tribune, St Paul Pioneer Press (twincities.com), KARE-11, WCCO-TV, Minnesota Public Radio, Fargo Forum, Grand Forks Herald, Des Moines Register, Cedar Rapids Gazette, La Crosse Tribune, Winnipeg Free Press, and Thunder Bay Chronicle Journal
Online lead generation programs with travelinformation.com, TravelGuidesFree.com and Vacationfun.com, and Orbiz.com
Monthly E-mail’s to subscribers and 500,000 geo-targeted consumers; primarily promoting the “I’d Rather be on Vacation” promotion

Marketing Partnerships and Promotions

Trip giveaway promotion March to early May in Chicago to promote Southwest Airlines new service to Minneapolis St Paul on My Fox Chicago/WFLD-TV
EMT’s “I’d Rather be on Vacation” sweepstakes, (April 20-May 31) highlights vacations based upon “My Favorite Minnesota” webisode themes, including: fishing, resorts, adventures, golf, romantic getaways, shopping arts and culture, biking and family fun. 11 prizes are offered featuring Minnesota industry participants. Primary adverting is digital with many online tactics and 500,000 targeted e-mail blast, plus some radio. Major partners include Meredith Publishing and Holiday Station Stores

Winter 2008-09 Ad Campaign

Bob Erler — Thu, 13 Nov 2008 20:26:01 +0000

March 2008-February 2009 Advertising Schedule

Explore Minnesota Tourism’s winter marketing campaign runs November thru February with TV, radio, and online advertising, targeting likely travelers in the Twin Cities, Greater Minnesota, “nearby” Upper Midwest markets and portions of Manitoba and Ontario. A significant portion of the campaign is devoted to the winter sweepstakes promotion “Winter of Wonder Giveaway”.

Winter Explorer Newspaper

300,000 inserted in the Wednesday November 12 issue of the Star Tribune. 100,000 delivered for distribution to travel information centers, state parks, tourism organizations/libraries and individual requests.

Winter of Wonder Giveaway

The promotional sweepstakes on exploreminnesota.com is running December 29-February 22 featuring a grand prize of a two year lease for a 2009 E85 Chevy Silverado Extended Cab truck and several weekly prizes including an ATV, snowboards, and travel packages. Partners are Luther Auto Group, Dairy Queen, Arctic Cat, Erik’s Bike & Board, Minnesota Timberwolves, and Cragun’s Resort.

Television advertising is scheduled December 29 – February 15, featuring 15-second “bookend” ads from the My Favorite Minnesota campaign. A 30-second spot promoting the Winter of Wonder Giveaway is also mixed in to the ad rotation. TV markets include Mpls/St Paul, Mankato, Rochester, Duluth, Des Moines, Cedar Rapids, Fargo, Grand Forks, Sioux Falls, La Crosse, Eau Claire, Winnipeg and Thunder Bay.

Radio

Radio advertising on stations throughout Minnesota as part of Minnesota Broadcasters Association partnership will air November 10 – November 30 promoting the Ski & Snowboard Expo 11/10-11/16, and Metro/Holidays 11/17 -11/30. An ad promoting the Winter of Wonder Giveaway airs in January.

Sponsorship messages on Minnesota Public Radio continue on news and classical programming through December 31. Starting January 1 sponsorship messages will air on “The Current” and news programming.

Online Advertising

Paid search engine advertising is running on google.com, yahoo.com and msn.com with key tourism related words as well as winter seasonal terms.

Banner ad campaign promoting Winter of Wonder Giveaway is running December 29- January 18 through online networks targeted to Upper Midwest states.

Content box banner ads with multiple links to exploreminnesota.com appear on MPR.org, Twincities.com, In-Forum.com, Grandforkshearld.com, Lacrossetribune.com and Desmoinesregister.com

E-mail blast promoting Winter of Wonder dropping early January to 550,000 Midwest consumers

Partnerships

Ongoing partnerships with startribune.com and kare11.com continue, containing Explore Minnesota advertising banners and content for seasonal winter travel.

Partnering again with Ski & Board Minnesota (MnSNO) to promote skiing and snowboarding through brochure and map distribution, online banners and links and up-to-date snow condition reports.

Partnership with the MSP Airport Foundation and MAC to brand banners for the light poles lining the roadway in and out of the airport with Explore Minnesota; additionally looking at banner opportunities within the ticketing area of the main terminal.

Fall 2008 Advertising Campaign

Bob Erler — Thu, 28 Aug 2008 12:37:26 +0000

Advertising Flow Chart

Fall 2008 advertising campaign

Explore Minnesota Tourism’s fall marketing campaign is up and running August through October with TV, radio, and online advertising, targeting likely travelers in the Twin Cities, Greater Minnesota, “nearby” Upper Midwest markets and portions of Manitoba and Ontario. A significant portion of the campaign is devoted to the fall sweepstakes promotion “Autumn of Adventure Giveaway”.

Autumn of Adventure Giveaway
Promotional sweepstakes on exploreminnesota.com running August 4-September 30 featuring a grand prize of a two year lease for a Ford Escape Hybrid and several weekly prizes including an ATV, Mountain Bikes, travel packages. Partners are Luther Auto Group, Dairy Queen, Arctic Cat, Golf Galaxy, Erik’s Bike Shop, Craguns Resort, Blue Ribbon Sports, and the Minnesota Zoo.

TV
Television advertising is scheduled August 4-24, featuring :15 second “bookend” ads from the My Favorite Minnesota campaign. A :30 second spot promoting the Autumn of Adventure Giveaway is also mixed in to the ad rotation. TV markets include Mpls/St Paul, Des Moines, Cedar Rapids, Fargo, Grand Forks, Sioux Falls, La Crosse, Eau Claire, Milwaukee and Winnipeg/Thunder Bay.

EMT is once again sponsoring WCCO-TV/Ch 4 Fall Color Forecast again September 15 – October 23 on 6pm and 10pm news. Also includes a photo contest with trip giveaway.

Radio
Radio advertising on stations throughout MN as part of Minnesota Broadcasters Association partnership will air in two flights utilizing :30 second spots. An ad promoting the Autumn of Adventure Giveaway airs August 25-September 14.

Newspaper
A 1/6th page ad is running in the Sunday August 17 in Pioneer Press “Go Guide” promoting the Fall Explorer.

Direct Mail
120,000 mailed week of August 18 promoting fall travel, scenic drives and the Autumn of Fun Getaway. The Fall Explorer Newspaper section and a Scenic Byways Guide are the fulfillment pieces.

Online Advertising

Paid search engine advertising is running on google.com, yahoo.com and msn.com with key tourism related words as well as fall seasonal terms.

Banner ad campaign promoting Autumn of Adventure Giveaway, running August 25- September 30 through online networks targeted to Upper Midwest states.

Content box banner ads with multiple links to exploreminnesota.com including a link to the Fall Color Report, appear on MPR.org, Twincities.com, In-Forum.com, Grandforkshearld.com, Lacrossetribune.com Leadertelegram.com (Eau Claire), Chroniclejournal.com (Thunder Bay), Winnipegfreepress.com and Desmoinesregister.com

An e-mail blast promoting the Autumn of Adventure Getaway dropping early September to 550,000 Midwest consumers

Ongoing partnerships with startribune.com and kare11.com continue, containing Explore Minnesota content for seasonal fall travel.

Summer 2008 Advertising Campaign

Bob Erler — Thu, 27 Mar 2008 15:32:12 +0000

2008 Explore Minnesota Advertising Schedule

Explore Minnesota Tourism will continue and expand the “My Favorite Minnesota” advertising theme for promoting Minnesota travel and tourism opportunities to consumers. Advertising tactics

Spring/Summer Explorer Newspaper distributed in Star Tribune Wednesday, March 19
Magazine advertising running in March – May issues with small space ads in 24 publications primarily for generating consumer inquiry leads
Radio advertising through the Minnesota Broadcasters Association in greater Minnesota with several 3 week flights promoting summer events and travel opportunities
TV advertising scheduled late March – August (some breaks) in the Twin Cities, Eau Claire/La Crosse, Milwaukee, Fargo/Grand Forks, Sioux Falls, Des Moines, Cedar Rapids, Winnipeg, Thunder Bay, and in Greater Minnesota through the Minnesota Broadcasters Association in April and June.
Direct Mail to 350,000 Midwest consumers in early April promoting summer travel
Geo-targeted (Upper Midwest) banner and video advertising on accuweather.com, away.com, outside.com, gorp.com and through advertising.com ad network
Paid search advertising campaigns on Google, Yahoo and MSN
Banners and web content with links to exploreminnesota.com ongoing on regional media websites including: Minneapolis Star Tribune, St Paul Pioneer Press (twincities.com), KARE-11, WCCO-TV, Minnesota Public Radio, Fargo Forum, Grand Forks Herald, Sioux Falls Argus Leader, Des Moines Register, Cedar Rapids Gazette, La Crosse Tribune, Eau Claire Leader Telegram, Winnipeg Free Press, and Thunder Bay Chronicle Journal
Online lead generation programs with travelinformation.com, 24/7vacations.com and Vacationfun.com
E-mail ad campaign through e-ROI to 900,000 geo-targeted consumers; primarily promoting the Summer of Fun promotion

Marketing Partnerships and Promotions

Summer of Fun Sweepstakes: Major promotion advertised on TV, radio, direct mail, and online. Grand prize a 2 year lease for a Toyota Prius . Other prizes provided Arctic Cat, Golf Galaxy, Eric’s Bike& Board and MN tourism packages. Dairy Queen also a major partner. April 7-June 16

Hook, Lund, and Sinker: Fishing promotion through a partnership with Minnesota State Lottery and Fox Sport Net – North. Major prize a Lund fishing boat, and second prizes 5 MN fishing packages April 22-May 29.