Advertising In Print Publications
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Explore Minnesota Tourism prints publications for consumers on a regular basis. Currently, we offer opportunities for print advertising in the Minnesota Travel Guide, the Minnesota Explorer Travel Newspaper and our Group and Packaged Tour Planner.
We definitely use print travel brochures
to plan our trips.
That was the strong message Explore Minnesota Tourism got from consumers in a series of focus groups conducted this spring. Travelers said they use both print materials and online resources to get information about destinations.
Often, they go online only after getting ideas from travel brochures. Many commented that they found print ads a helpful resource in finding out about places to visit and places to stay.
Minnesota Travel Guide Display Advertising
Travelers continue to ask for a printed statewide travel guide, even though they may also visit travel Web sites. In fact, many order the Travel Guide from our Web site. Bottom line: It’s still important to reach consumers through print advertising.
What Explore Minnesota Tourism offers: The official Minnesota Travel Guide is a full-color statewide guide promoting Minnesota’s diverse travel destinations and activities, including a comprehensive accommodations grid.
The Travel Guide is the primary response piece distributed by Explore Minnesota Tourism. This guide is promoted through advertising in targeted magazines and newspapers, through our Web site, banner ads on external Web sites, e-mail blasts, radio messages and special promotions.
The Travel Guide can be ordered from exploreminnesota.com, is distributed at 10 official Minnesota Travel Information Centers and at 50 affiliated visitor information centers across the state, and is available at Mall of America and Minneapolis-St. Paul International Airport.
Specifics:
Approximately 180 pages; 8.5 X 11; glossy, 4-color format
Circulation: 325,000
Who could benefit from this service: Minnesota tourism organizations and businesses
YOUR Minnesota Travel Guide ad:
- Reaches a highly qualified, target audience of travelers interested in Minnesota.
- Puts your community or business in the hands of consumers as they plan their trip.
- Makes you part of the only official statewide travel guide to Minnesota.
- Places you in a travel guide rated highly by consumers.
- Is a very cost-effective way to reach more than 300,000 potential customers.
- Can drive consumers to your Web site.
Qualifications: participating businesses and organizations must promote travel to and within Minnesota
Due By: Early Bird Discount Deadline is July 11, 2008
Final Ad Sales Deadline is August 15, 2008
Cost:
1/12-page ad: $585
1/6 -page ad: $1,170
1/3-page ad: $2,340
1/2-page ad: $3,515
2/3-page ad: $4,685
Full -page ad: $7,030
Premium $10,070
Contacts:
Tim Campbell, 218.723.4692, 888.876.6784, tim.campbell@state.mn.us, or
David Bergman, 218.681.0997, 888.563.7777, david.bergman@state.mn.us
Ask us about Web advertising discounts available to Travel Guide advertisers.
Travel Newspaper display advertising
The Minnesota Explorer is a travel newspaper published three times a year (spring/summer, fall and winter editions) in partnership with the Minneapolis Star Tribune. In 2008, 380,000 copies of each edition will be inserted in an issue of the Star Tribune, and we will distribute more than 100,000 each season as part of seasonal promotions and at travel information centers.
What Explore Minnesota Tourism offers: advertising in the Minnesota Explorer
Who could benefit from this service: all Minnesota tourism organizations and businesses
Qualifications: participating businesses and organizations must promote travel to and within Minnesota
Costs:
$315 per column inch (3x frequency rate of $267 per inch)
Black, plus 1-color - $810
4-color - $1,965
Contact: Star Tribune, 612.673.7014 or 800.829.8742 ext. 7014
Notes: Explore Minnesota Tourism produces editorial content for all issues. Send editorial ideas and information several months prior to the publication date to Joan Hummel, 651.297.4714, joan.hummel@state.mn.us.
Minnesota Explorer community listings
What Explore Minnesota Tourism offers: updated contact information for communities across the state are printed in each issue of the Explorer
Who could benefit from this service: Chambers of commerce and convention and visitors bureaus
Qualifications: must be a nonprofit community organization and have current information in the Explore Minnesota Tourism database
Cost: fall or winter issue: $100; summer issue: $125
Contact: Peggy Lindquist, 651.296.4784, peggy.lindquist@state.mn.us
Group and Package Tour Planner
What Explore Minnesota Tourism offers: each year, we publish a Group and Package Tour Planner
Who could benefit from this service: all Minnesota tourism organizations and businesses
Qualifications: Must be able to accommodate a group of 40
Due By: November, 2008
Cost: $249+
Contact: Mary Ann Steen, 651.215.1213, 800.657.3600, maryann.steen@state.mn.us
