Print This Post Print This Post
January 26, 2010
January 27, 2010

 

 

“Achieving Success in the ‘New Normal’”

Join Minnesota tourism industry colleagues at the 2010 Explore Minnesota Tourism conference at Cragun’s Resort in Brainerd January 26-27, 2010. Click here to register

Conference Program

TUESDAY, JANUARY 26
11:00 a.m. Registration
12:00 p.m. Newcomers Meeting
1:00 p.m. Open Conference
1:15 p.m. Explore Minnesota Tourism Report John Edman, Director
2:00 p.m. Keynote Speaker – Thomas Winninger, WINNINGER Resource Companies
“MarketQuake 2020 – Growing Your Recovery Strategy”
3:00 p.m. Break in the Travel Marketplace
3:30 p.m. Breakout Session I

  • When You Start with a Blank Sheet of Paper Anything’s Possible
  • Getting More Greenbacks by Going Green
  • Exciting New Opportunities on exploreminnesota.com
  • The New Tour and Packaged Travel Market
4:45 p.m. General Session –David Sheatsley, U.S. Travel Association
“Economic Review & Outlook for Travel and Tourism”
6:00 p.m. Opening Reception and Marketplace Party
Hosted by Cragun’s Resort
7:00 p.m. Excellence in Tourism Awards Banquet
WEDNESDAY, JANUARY 27
7:00 a.m. Registration
7:30 a.m. Breakfast
8:30 a.m. General Session – Patrick Dwyer, Intercontinental Hotels Group
“A Bold Approach to Business Growth, Re-Branding Holiday Inn”
9:30 a.m. Break in the Travel Marketplace
Sponsored by AAA Media Network
9:45 p.m. Tourism Topics in the Marketplace – click here for topics
10:30 a.m. Breakout Session II

  • Online Travel Agencies: Implications for Minnesota Lodging
  • Capturing a Growing Canadian Market
  • Positioning Your Community in the Sports Marketing Arena
  • Beating the ‘New Normal’ with a Better Brand
11:45 a.m. Luncheon
Belinda Jensen, Chief Meteorologist, KARE 11
Sponsored by Midwest Living & Meredith Travel Marketing
1:00 p.m. Breakout Session III

  • Tips from a Meeting Planner – Responding to the ‘New Normal’
  • Choosing the Media That’s Right for You
  • Social Media How and Why
  • Putting Tourism Research to Work for Your Organization
2:15 p.m. General Session – Andrew Eklund, Cicerón
“Social Media Explosed! What it Can and Can’t Do For You”
3:30 p.m. Conference ends

Contact: Gayle Junnila, 651 757-1852 or gayle.junnila@state.mn.us