2010 Bicycle Tourism Summit
April 29, 2010
Breezy Point Resort
For directions go to: www.breezypointresort.com or call 1-800-432-3777

Schedule
Thursday, April 29, 2010

8:00 – 9:00 a.m. Registration

9:00 – 10:00 a.m. General Session – David Minge, Moderator

• Getting It Right: Learning from Those Who Are Already Successful
  Jim Sayer, Executive Director, Adventure Cycling
  Jim has spoken nationally about bicycle tourism development, and has worked with CVB and state tourism organizations to help them develop bicycle tourism.

10:00 – 10:30 a.m. Break

10:30 – 11:45 a.m. Breakout Sessions

• Planning Successful Bicycle Events – Representatives from the Tour of Saints around St Cloud, Gitchi Gami State Trail Annual Ride on the North Shore and the St Paul Bike Classic will share their knowledge about how to organize a bicycle event, and the potential benefits to your community or business.
• Getting Started: Preparing Your Town or Business to Welcome Bicyclists – A panel including Jim Sayer, Adventure Cycling, Mary Derks, Derks Cycle Tours, Kirsten Mensing, Historic Scanlon House B&B and Little River General Store and Craig Johnson, Mesabi Trail Shuttle Service will talk about what a community or business needs to provide bicyclists and bike groups to be successful in this market.
• Marketing to Bicycle Enthusiasts – Jason Lardy, Nomad Marketing & Jean Freidl, Jean Freidl Communications – with experience marketing the Nature Valley Grand Prix and other bike events, these marketing experts will outline the most effective marketing tools to reach this market. Gary Sjoquist, Minnesota Off-Road Bicyclist Assn will also talk about planned facilities and marketing to mountain biking enthusiasts.

11:45 – 12:45 p.m. Lunch

12:45 – 2:00 p.m. Breakout Sessions

• Are You on the Map? Bicyclist Navigation Tools and How to Play a Part  – In this session you will learn how GPS and other technical resources are available to help you and others plan bicycle routes around Minnesota. There will also be examples of wayfinding trail/business partnerships that bring bicyclists off the trail and in to area restaurants and retail establishments.
• Getting Started – Preparing Your Town or Business to Welcome Bicyclists – Repeat
• Marketing to Bicycle Enthusiasts – Repeat

2:00 – 2:15 p.m. Break

2:15 – 3:30 p.m. General Session – David Minge, Moderator

• Finding Your “Take-Away” for Future Follow up
  Regional discussion groups will determine one or more action steps that can be implemented following the Summit.

3:30 p.m. Summit ends

Click here for online registration